Social Media and the Nature of Transparency in Business
This is a fascinating interview on the role of Social Media in creating transparency in business between John C. Havens of Blog Talk Radio and Tia Carr Williams. Ms. Williams lives in Marysville and, while she’s not been able to attend, has been following the work of the Columbus Social Media Cafe.
April 14, 2008 at 9:48 pm
Social Media tools such as Twitter dramatically separates businesses from those who just provide a service and those who invest time to communicate and learn from their customers. People are discovering they are part of the business they’re supporting rather than just another customer. It creates a real connection.
New media based companies like mine (RawVoice) are finding social networking and media resources are much more effective than traditional tools such as press releases and email. Social Networking and Media is the future for businesses who want to take their brand(s) to the next level.
April 14, 2008 at 11:29 pm
Something I wrote about recently as well in case you’d like to investigate another perspective:
http://elephantsonbicycles.com/?p=258