I’ve been in Los Angeles this week at the Integrated Media Conference—a conference predominantly for public broadcasters. PBS and NPR are both here, and there have been a host of sessions of interest to us. Just attended one on the new PBS strategies which was pretty interesting. The buzz, of course, this year is video on demand. There have been quite a few sessions devoted to that topic: an especially good one was led by Maria Thomas of NPR (SVP of npr.org) and Jennie Baird (Senior Vice President of NBC Universal and editor-in-chief of iVillage.com). Maria talked about how NPR is getting into video…trying to figure out how to communicate “NPR-ness” in video (and not lose the audio quality of nature), and Jennie focused on an acronym she likes to use and which explains her online philosophies: DUMBI (on Demand; Unmediated; Of the Moment; Bridge (teach me something I don’t know); Interactivity).
Anyway, I was on a panel where four of my colleagues (KQED-San Francisco; WGBH-Boston; vocalo.org-Chicago; uVu—WPBT (Florida) discussed embracing independent voices. I talked about the Columbus Social Media Café. All of the projects were quite interesting. WGBH, for example (WGBH produces more of the PBS primetime and Web lineup than any other local station) talked about Open Call where they give their audience a theme (say the War) and solicit pitches for shorts that they will fund (three minutes). Once they get the pitches in, they cull them down to the best 25 or so, and ask the public to vote on which pitches should get funded (each awardee gets $3000 to make the short…WGBH helps with editing, etc.; five shorts get made). A really cool project.
The Columbus Social Media Café was really embraced by the public broadcasters: they love the idea. We talked about all the possibilities for moving forward, and I showed the video we took down at WOSU@COSI. Needless to say, more than one station is interested in starting something like ours. They appreciated (like us) that we’re running this via Open Space collaboration. Everyone pretty much agreed that the meet-ups are as important as the online stuff.
You walk away from a meeting like this feeling pretty energized about the possibility of social media. Clearly the big players and the smaller players (!) are invested in this area, but everyone is still wrestling with big practices.